Press
Release
February 16, 1999; publication date, April 1,
1999 |
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The Dance of Change:
The Challenges to Sustaining Momentum in
Learning Organizations
By Peter Senge, Art Kleiner, Charlotte Roberts, Richard Ross, George
Roth, and Bryan Smith
(Doubleday, April 1, 1999; $35.00; 624 pp.).
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Authors of the best-selling Fifth Discipline Fieldbook show
how business people can move beyond the first steps fo the "Lerning
Organization" to corporate growth and innovation that last.
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"If a seedling has no room to grow, it will never become a tree," says
management guru Peter Senge.
"Most leaders instigating change are like gardeners standing over their
plants, imploring them: 'Grow! Try harder! You can do it!' If leaders
don't understand the forces that keep significant change from taking root
and growing, all their entreaties, strategies, and change programs will
produce more frustration than real results."
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| In nature, all movement occurs while it is being inhibited.
Great leaders understand and learn to master this 'dance of change, say
Senge and his colleauges in their latest revolutionary approach to the business
of managing. All effective organizations take part in this balance between
growth and the limits to growth. |
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| "Most change initiatives fail," says Senge, "because organizations
don't foresee the obstacles that arise naturally wherever growth and learning
take place. Predictable and interconnected, these challenges go hand in
hand with any step into the unknown, and must be anticipated and mastered
in order for sustained growth to occur." |
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Challenges occur at all levels within the organization, and leaders
at every level - be they executive, line, or network - need to be aware
of their consequences.
What thinking and behaviors reinforce innovation - or impede it?
What strategies can effective leaders pursue to anticipate and meet
the limits of corporate growth?
How can they recognize the challenges of profound change ahead of time,
and generate the greatest return from them?
These concerns are the heart of THE DANCE OF CHANGE, which is rooted
in breakthroughs and reflections from a variety of major organizations.
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TEN SPECIFIC CHALLENGES TO CHANGE
Peter Senge and his colleagues have identified 10 distinct forces
that oppose significant organizational change:
- The first four changes develop as soon as a "pilot group" (which could
be a local team or business unit or a senior management team) begins
to conduct its work in unfamiliar ways. These include the challenges
of: "Not Enough Time," "No Help," "Not Relevant," and "Walking the Talk."
- The next three forces come into play once early success has been achieved
as problems of sustaining momentum arise both within the team and between
the team and the larger organizational culture. These include: "Fear
and Anxiety," "Assessment and Measurement," and "Believers and Nonbelievers."
- The final three challenges of systemwide design and rethinking arise
as a pilot group's work gains broader credibility and confronts the
established internal infrastructure and practices of the organization.
These include:"Governance," "Diffusion," and "Strategies and Purpose."
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REFLECTION ALONG WITH CHANGE
According to Senge, if today's business organizations want to meet such
external challenges of globalization, changing workforces, the evolving
competition and new technologies, it is not enough to change strategies,
structures and systems. Organizations, after all, are products of the
ways that people think and interact. "Sustaining any profound change process
requires a fundamental shift in thinking and action. We need to think
of sustaining change more biologically and less mechanistically. This
requires patience as well as urgency. It requires a real sense of inquiry,
a genuine curiosity about limiting forces. It requires thinking about
how significant change invariably starts locally, and how it can grow
over time. And it requires recognizing the diverse array of people who
play key roles in sustaining change - people who are leaders."
Through in-depth stories of companies that sustained themselves through
real-world turbulence, The DANCE of CHANGE shows how inner shifts in people's
values, aspirations and behavior can combine with "outer" shifts in processes,
strategies, practices and systems. THE DANCE OF CHANGE takes an inside
look at how challenges were met at such corporations as British Petroleum,
Chrysler, DuPont, Ford, General Electric, Harley-Davidson, Hewlett-Packard,
Mitsubishi Electric, Royal Dutch/Shell, Shell Oil Company, Toyota, the
U.S. Army, and Xerox. Through its systematic approach to complex
material, the book provides an effective framework of insights and opinions
to help CEOs, executives, line-level managers, internal networkers, and
educators change the way they think about change.
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"NOTES FROM THE FIELD" RESOURCE
Organized as a "notes from the field" resource, THE DANCE OF CHANGE
contains proven strategies for leaders at all levels. Based on the experiences
of people in the front lines who are attempting to put learning initiatives
into practice, it includes case histories and field studies, round-table
discussions, individual team exercises, checklists, and tested practical
advice. It also includes an important resources feature: hundreds of cross-
references within the text directing readers to important books, articles
and web sites.THE DANCE OF CHANGE is the first guidebook/roadmap
/choreographic guide for these leaders
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| Ten years ago, Peter M. Senge and his colleagues at the Center
for Organizational Learning (now the Society for Organizational Learning)
at MIT, revolutionized business management by showing how to create a "learning
organization" - a company that adapts, changes and grows, continually building
the capacity for doing things in a new way. Their research was published
in two best-selling books, The Fifth Discipline (1990) and The
Fifth Discipline Fieldbook (1994). Subsequent research focusing on the
challenges facing change motivated Senge to invite the Fieldbook authors
to expand upon that body of work, resulting in THE DANCE OF CHANGE. |
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BIOGRAPHIES
- Peter Senge is a senior lecturer at the Massachusetts Institute of
Technology, the chairman of the Society for Organizational Learning,
and the author of the bestseller The Fifth Discipline, named by the
Harvard Business Review as one of the five "key business books" of the
past two decades. He is a recognized pioneer, theorist, and writer in
the field of management innovation.
- Charlotte Roberts is a speaker, writer, and consultant to executives,
with expertise in creating learning cultures in business and community
organizations.
- Richard Ross is a speaker, trainer, and organizational consultant
who works with numerous Fortune 500 and international corporations.
- Bryan Smith is a vice president of Arthur D. Little, Inc. and a director
of Innovations Associates; his work focuses on strategy implementation,
corporate governance, and sustainable development.
- George Roth is an MIT researcher, lecturer, and Executive Director
of the Ford/MIT collaboration.
- Editorial Director Art Kleiner is a faculty member at New York University
and the author of The Age of Heretics, a finalist for the Edgar
Booz Award for most innovative business book of 1996.
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